Our Products Do What They Say They Do
We take a pharmaceutical, medical, dermatological approach to skin care and cosmetics. Our products do what they say they do. Not only can you see it and feel it, but we can prove it. We take great pride in the validity of our studies.
First off, our hypoallergenicity is rated, something no other brand does. Plus, we patch test not only every product we make, but every single ingredient and raw material that goes into it, and even accessories used with it (like brushes, puffs, and sponges). We don’t just do clinical studies, we do evidence-based clinical studies, many of which have been published and presented in peer-reviewed medical journals and dermatology conventions around the world.
We focus on skin: not target markets. While some skin conditions can be more common to a particular group, the skin diseases that are exclusive to one gender or the other are those that affect only the genitals or only pregnant women. Men and women of different races and ages can have drier or oilier skin; they can have acne; they can have rashes; and their skin ages in roughly the same way. This is why an effective therapy for a type of acne can be as effective on male skin as on female skin, on Asian skin as on African or Caucasian skin with the same type of acne.
This may surprise you, but skin is fundamentally skin. All skin … across genders, races, and ages … may look different, but skin is fundamentally the same at the cellular level (when looked at under a microscope, skin cells are skin cells). This is supported more and more by new research that proves, for example, that dark skin and light skin share much the same cellular make up; the difference is in how the cells behave (the cells of darker skin produce more pigment, for example). Even baby skin cells are surprisingly developed, with hair follicles already cycling at an very young age. This is why the majority of prescription drugs, lasers, and peels for skin diseases don’t come in male and female or Asian and African versions—for most serious dermatological preparations and procedures, the target market is a skin condition, not a demographic.
Why is this important to know? It is at the heart of our approach to skin health. We consider skin in its entirety, from the cellular level on up. We focus on skin, and make products to treat it, keep it safe, make it healthier. When we create a product, we do so as a solution to a real problem … not to find people to sell it to.
Take our Essence Skin-Saving Toothpaste. We made this flavor-dye-halogen-free toothpaste for peri-oral dermatitis. As you might have guessed, there isn’t a huge market for a toothpaste that tastes like nothing. But dermatologists told us that their patients with rashes and acne around the mouth and chin were desperate: their only other option was baking soda! So we created a toothpaste, solved a problem, and made a few people a lot happy. They told other people who then tried it for preventive care … which made a lot of people a lot happy, and pushed this odd little duck of a product to our top 50 list.
When we create a product to treat a skin problem, we know it will effectively treat that problem on male or female skin of different races. Our detailed product labels help guide you to select products best suited to your needs, and to know what we recommend for kids. But we promise that if a product is perfect for a skin condition (which may occur with men, women, or kids) we’ll tell you so instead of pouring it into different bottles and selling them to different people.
Our business is in no small part built on that “a lot happy” factor and the elated word-of-mouth that it generates.