Skin Health
VH-Rating System: The Only Validated Hypoallergenic Rating System in the World – Proven + Published
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The VH-Number Rating System: the only validated hypoallergenic rating system in the world—published and proven. With a thirty year track record, the only validated hypoallergenic rating system is an effective way to objectively validate hypoallergenic claims in cosmetics. The Dermatitis journal published a study on the thirty year evolution of this groundbreaking rating system—the VH-Rating System—created by the founder of VMV HYPOALLERGENICS® and its impact on cosmetic products as well as the unique proprietary rating system that VMV HYPOALLERGENICS® applies to its products.1The objective of the study was to show how the VH-Rating System rates cosmetic hypoallergenicity and to compare the prevalence of cosmetic contact dermatitis among users of regular cosmetics versus cosmetics with high VH numbers. The conclusion:
The VH-Rating System—properly updated and implemented and with postmarketing surveillance of products that follow the system—has been shown to be a valid method for sustaining hypoallergenic claims made on cosmetic labels.

This isn’t the first time that VMV HYPOALLERGENICS® has been recognized for its groundbreaking hypoallergenic rating system. Over 75 studies published and presented in journals and at major dermatology conventions have supported the validity of the brand’s rating system and product claims.Perhaps the most important statistic is this: VMV HYPOALLERGENICS® boasts a rate of less than 0.1% (that’s zero point one percent) reactions in 30 years to its VH-Rated products.Results like these have never been more important—according to the study’s author, “more than one in five Americans (22% of the population), react to ingredients commonly found in cosmetics and skin care products. This is a huge increase, compared to 5.4% of the population that had reactions less than 30 years ago.”VMV HYPOALLERGENICS® has addressed that issue, setting the gold standard by creating this proprietary, first-in-class allergen rating system for their products—similar to SPF ratings (VH = validated hypoallergenic) in instant, numerical clarity of claims. This VH-Number Rating System “grades” a product’s safety based on how many allergens it does not contain, as referenced by the list of allergens compiled by the North American Contact Dermatitis Group (NACDG) and the European Surveillance System on Contact Allergies (ESSCA).

There are 109 top allergens that are ingredients frequently found in cosmetics, or common cross-reactants/contaminants of cosmetics. VMV’s products are free of most or all 109 allergens, as reflected by the VH rating on the label. If a formulation contains an allergen, it may not be one you are sensitive to—a quick glance at the ingredients list shows you which allergen is contained (it’s underlined and identified by an asterisk). In this way, the VH-Rating System does not just rate a product’s hypoallergenicity—already crucial for anyone with sensitive skin; it puts the power of choice in the hands of the customer who can now more safely determine which products s/he can use.

Uniquely, VMV HYPOALLERGENICS® continuously reviews publications of NACDG and ESSCA allergen lists and reformulates products if even just one ingredient becomes identified as an allergen. Says Director of VMV USA (and daughter of the brands founder), CC Verallo Rowell, “We are proud that our years of research on this topic have been proven to validate cosmetics hypoallergenic claims and that we can offer help to people with skin allergies. Reformulating hundreds of products isn’t easy—especially with the strict criteria we have for selecting ingredients and the number of clinical tests that we do—but reading the ‘skinthusiasm’ we get from our clients and seeing the impressive data, it’s worth it!”

Towards this end, VMV HYPOALLERGENICS® offers an extensive line of skin and beauty products to meet the needs of any individual, making it ideal for people with extremely sensitive skin or those looking for reliable safety and treatment efficacy who have trouble finding skin care, makeup, hair care, anti-aging regimens, baby bath products or even toothpaste and deodorant that won’t irritate skin and that do what they say they do.

For more on the prevalence of cosmetic contact dermatitis (how common it is) click here.

For more on the VH-Rating System click here

Have acne or pigmentations—or just want a good anti-aging treatment—and don’t think hypoallergenic products can help? Click here to learn how safer products can actually help with most skin conditions.

For more information, ask your doctor about the Contact Allergen Management Program or CAMP (

For more on VMV HYPOALLERGENICS®, click here.

1: Verallo-Rowell VM. The validated hypoallergenic cosmetics rating system: its 30-year evolution and effect on the prevalence of cosmetic reactions. Dermatitis 2011 Apr; 22(2):80-97