Skin Health
Organic Versus Natural: Interview
Share on FacebookTweet about this on TwitterGoogle+Pin on Pinterest

What's the difference between "Natural" and "Organic"? Which is better?

As published on Follow her on twitter at

Terms on Product Label – “Hypoallergenic”, “Natural”, “100% Organic” – What They Really Mean and Do They Mean Well?

Marcie Mom: Today’s learning more about terms like ‘organic’, ‘non-comedogenic’ and ‘pH-balanced’
Organic – This is a term that always baffles me and reading the amount of debate online as to what is organic is even more confusing! Can you explain to us whether the use of ‘organic’ term is regulated?

Laura: Regulation is much clearer for “organic” which requires certification by certain bodies that have earned the right to certify organicity (certain companies authorized by the US Department of Agriculture, for instance). For example, the virgin coconut oil we use is USDA-certified — a seal that has very strict requirements, that necessitates an inspector to travel to our farm and inspect it in person (including how we extract the oil) and a seal which we have to renew (to “re-earn”) regularly.

With the proper certification, “organic” is arguably far more reliable than “natural”.

Marcie Mom: Thanks! So, we’ve covered the more common terms in labels and discussed whether they are truly meaningful. In the next interview, we’ll understand more about the term most parents with eczema children look for, i.e. “suitable for eczema/ infant”.

This is part of a 13-part series focused on understanding and using products for sensitive skin, an important topic given the generous amount of moisturizers that go onto the skin of a child with eczema. Marcie Mom met Laura Verallo Rowell Bertotto, the CEO of VMVGroup, on twitter and learnt that her company is the only hypoallergenic brand that validates its hypoallergenicity. VMV Hypoallergenics is founded in 1979 by a world renowned dermatologist-dermatopathologist (Laura's mother) who also created the VH-Rating System. The only validated hypoallergenic rating system in the world, the VH-Rating System is used across all the products at VMV, significantly decreasing the risk of reactions (a study published in a leading contact dermatitis journal showed less than 0.1% of reactions in 30 years). In this interview, Laura (with VMV's founding physician) answers Marcie Mom’s questions on understanding the product label.