Engarde! We’ve Got You Armed.
In their report, Skin Cancer Officially Considered an Epidemic in the United States,1 Health News Digest highlights the complete range of VMV HYPOALLERGENICS®’ Armada Sun + Light products. A recently published study in The Archives of Dermatology confirms that non-melanoma skin cancer is, for the first time, considered an epidemic in the United States. “The study’s ‘incidence-based model indicates that the prevalence of a skin cancer history is about 5 times higher than that of breast or prostate cancer and greater than the 31-year prevalence of all other cancers combined.’”2With skin cancer at epidemic proportions, it’s time to break out the big guns. Of course, and we’re proud as punch of this, we’ve been locked and loaded for decades: we began making and testing sunscreens with the then shockingly high SPF of 30 in the late 1980s when SPF 15 was considered over the top—they’ve since come to include SPFs as high as 70-90.
In 2002, Armada was one of the first sunblocks to prioritize high PFAs (protection against UVA) as well as SPF; was the first to include protection factors for Visible and Infrared Light rays; and was the first with measured protection against indoor light and heat sources—in this, they’re still unique.
Our sunscreens are some of the few tested in vivo (on human volunteers) as well as in vitro (in a laboratory) to confirm performance in actual-use conditions. How legitimate are our studies? They’ve been published in peer-reviewed medical journals and even awarded in medical conventions—about as strong a validation of a battle plan as you can get.
If all this armament seems intimidating, remember that each Armada product is formulated with VMV’s unequaled standards of hypoallergenicity; that each is non-comedogenic, ultra-light and comfortable even in hot, humid weather—robust on the outside, gentle on the inside, as it were. This unique combination of scientific rigor, skin safety and comfort has made them some of our most popular products around the globe, with legions of skinthusiastic fans choosing Armada as their personal battalion against sun and light damage. It’s an honor to be skin your service.
2 Howard W. Rogers, MD, PhD; Martin A. Weinstock, MD, PhD; Ashlynne R. Harris; Michael R. Hinckley, MD; Steven R. Feldman, MD; Alan B. Fleischer, MD; Brett M. Coldiron, MD. Incidence Estimate of Non-melanoma Skin Cancer in the United States, 2006. Arch Dermatol. 2010;146(3):283-287